HBO HALLOWEEN INSTAGRAM STORIES

 

HALLOWEEN COSTUMES MADE EASY...

HBO wanted to engage its audience on Halloween through the newly-developed Instagram Stories platform. The purpose of this project was to encourage viewers to dress up as their favorite HBO characters and tag the HBO Instagram account for a chance to be featured on its page. The task included producing unique animations that quickly and creatively described the elements that crafted each character's costume. Each animation was generated in After Effects using photographs, icons, 3D layering techniques, lights, and masks.

 
character-trio.jpg
john-oliver.gif
sookie-stackhouse.gif
larry-david.gif