Pursuing Purpose Lyric Video

 

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The focus of this commission project was to display a song track visually and dynamically using kinetic typography. The text was animated in Adobe After Effects and combined with images that fit the mood of the song. Dust and flares were simulated to add an environmental effect and enhance the overall video interest. A grunge-like typeface was chosen to convey the song’s rough, expedient style, and provide the listeners a stronger understanding of the lyrics, as well as a visual guide throughout the track.