HBO wanted to engage its audience on Halloween through the newly-developed Instagram Stories platform. The purpose of this piece was to encourage viewers to dress up as their favorite HBO characters and tag the HBO Instagram account for a chance to be featured on its page.
HBO wanted to engage its audience on Halloween through the newly-developed Instagram Stories platform. The purpose of this piece was to encourage viewers to dress up as their favorite HBO characters and tag the HBO Instagram account for a chance to be featured on its page.